Our Purpose
Good Juju was created for the moment when a dream becomes a new reality.
You’ve made the move to Playa del Carmen. Now comes the exciting part: creating a life that feels connected, meaningful, and truly yours. We help newcomers become part of the fabric of Playa through trusted local connections, intentional experiences, and community-driven programs designed to help you find your rhythm, your people, and your place.
Whether you’re exploring your first month here or ready to put down deeper roots, Good Juju gives you the guidance, connections, and experiences to make Playa feel like home.
Meet the Founder
Laurie
Founder
I've moved a few times in my life, but it wasn't until I made two international moves in five years (Canada → Florida → Mexico) that I really understood what it means to start over somewhere new.
Each move taught me something different, but the biggest lesson was this: moving somewhere new isn't just about finding a home—it's about finding your people.
When I moved to Florida, I assumed making friends would be relatively easy. People were friendly, but I quickly discovered that being surrounded by people isn't the same as having community. Plans didn't always happen. Conversations didn't always turn into friendships. And as much as I put myself out there, I found myself missing the deeper connection that makes a place truly feel like home. It was frustrating, lonely at times, and ultimately incredibly transformative. My own experiences made me curious about what turns a place from somewhere you live into somewhere you feel at home.
When I realized I wasn't living in alignment with the life I wanted, I made another move—this time to Playa del Carmen, Mexico. I realized that creating a fulfilling life isn't something that happens by accident. You have to be willing to move, to get out into the world. You have to gather, find your people and create meaningful connection. You have to give, both to your community and to yourself. And you have to grow, because every new chapter asks us to become someone a little different.
That became the foundation for Good Juju.
As a Certified Life Coach specializing in life transitions, I created Good Juju to help people navigate change and create connection—whether they're new to a place, entering a new season of life, or simply ready for something to feel different.
Through our Welcome Experiences, Community Gatherings, Volunteer Experiences, Cohorts, and Retreats, we create opportunities to Move, Gather, Give & Grow—because a sense of belonging shouldn't be left to chance, and building a life you love shouldn't have to be done alone.
Good Juju is the kind of community I wish I'd had when I was starting over. And now, I'm lucky enough to help create it for others.
— Laurie, Founder of Good Juju Collective
Our Why
To help people navigate life's transitions and create a life they love—through meaningful connection, community, experiences, and growth.
Mission
A world where no one has to start over alone.
We envision a world where starting over doesn't mean starting alone—where everyone has the opportunity to find their people, create meaningful connection, and build a life they love.