Sober But Social by Good Juju Wellness 

Curated sober experiences for the consciously connected.

Sober But Social is the event and travel arm of Good Juju Wellness — created for those who want to celebrate, explore, and connect without compromising their alcohol-free lifestyle. Whether you're fully sober, sober-curious, or simply seeking elevated alternatives to traditional social spaces, our gatherings are designed to inspire presence, joy, and community. No awkward energy. No watered-down options. Just beautifully curated experiences that make sober living feel expansive, not restrictive.

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Sober Travel & Retreats

We specialize in custom sober trip planning throughout the Riviera Maya, Mexico, partnering with luxury villas, wellness venues, and local conscious hosts. Whether it’s a personal escape, a group getaway, or a milestone celebration, we take care of every detail—offering non-alcoholic beverage pairings, daily rituals, and local cultural immersion with intention. 

  • Private Sober Getaway Planning 
  • Retreat Hosting + Co-Creation 
  • Custom Itineraries for  Wellness + Conscious Travel 
  • Non-Alc Mixology + Dry Bar Curation

Retreats & Workshops

Join us for immersive alcohol-free experiences designed to nourish your mind, body, and spirit. From seasonal retreats and intimate workshops to mindful mixology and movement sessions, each offering supports your journey toward clarity, connection, and well-being.

Upcoming Experiences:

  • Conscious Couples Retreat – Tulum, Oct 2026 (Currently waitlisted)
  • NA Mixology & Movement Events

Discover wellness, inspiration, and connection—completely alcohol-free.